Privacy policy

Last updated: July 19, 2026

Store Service Notice

Privacy-related requests are reviewed together with relevant customer records, which may include order history, checkout activity, advertising preferences, and previous support communications. This helps us match each request to the correct customer record while avoiding the collection of unnecessary information.

ZULU respects the privacy of its customers and visitors. We collect and use personal information only when necessary to operate our store, fulfill orders, improve our services, prevent fraud, comply with legal obligations, and provide relevant marketing where permitted.

This Privacy Policy applies to visitors and customers who access or use zuluathletic.shop.

Information We Collect

Depending on how you interact with our website and services, we may collect the following categories of information:

Contact Information

This may include:

  • Your name.
  • Email address.
  • Shipping address.
  • Billing address.
  • Phone number.
  • Other contact details provided during checkout or when contacting customer service.

Order and Transaction Information

This may include:

  • Products purchased.
  • Order numbers and transaction details.
  • Payment and payment-status information.
  • Shipping and delivery details.
  • Return, replacement, and refund information.
  • Customer service and support history.

Device and Website Usage Information

When you visit our website, we may automatically collect certain technical and usage information, including:

  • IP address.
  • Browser and device type.
  • Operating system.
  • Pages viewed.
  • Referring websites or links.
  • Cookie and device identifiers.
  • Website interactions and browsing activity.

Marketing and Advertising Information

This may include:

  • Marketing preferences.
  • Subscription and consent records.
  • Email or advertising campaign interactions.
  • Advertising and conversion measurement data.
  • Information associated with Google Ads or similar advertising platforms, where applicable.

How We Use Personal Information

We may use personal information for the following purposes:

Order Processing and Customer Service

We use customer information to:

  • Process and fulfill orders for ZULU products.
  • Manage products and promotional collections, including All Products, Accessories, Best Sellers, Bundle & Save, Buy One, Get One 25% Off, Cyber Week Sale, Easter Sale: 30% Off Select Kids Bottles, and Father’s Day Sale.
  • Send order confirmations, shipping notifications, and delivery updates.
  • Process returns, replacements, and refunds.
  • Respond to customer inquiries and support requests.

Security and Fraud Prevention

We may use information to:

  • Maintain the security of customer accounts and transactions.
  • Verify purchases and payment activity.
  • Detect suspicious, abusive, or fraudulent behavior.
  • Protect our customers, website, systems, and business operations.

Website and Service Improvement

We may use information to:

  • Improve website performance and functionality.
  • Improve product descriptions and product presentation.
  • Improve the checkout and shopping experience.
  • Analyze customer service performance.
  • Improve product discovery and advertising relevance.

Legal and Regulatory Compliance

We may process and retain information when necessary to comply with:

  • Tax requirements.
  • Accounting obligations.
  • Consumer protection laws.
  • Privacy and data protection requirements.
  • Payment and financial regulations.
  • Other legal duties applicable to our store.

Legal Bases and Business Purposes

Where applicable law requires a legal basis for processing personal information, we may rely on the following:

  • Performance of a contract: To process orders, arrange delivery, manage payments, and provide customer support.
  • Legitimate interests: To maintain security, prevent fraud, improve our services, and operate our business effectively.
  • Consent: For optional marketing communications, non-essential cookies, and certain advertising or analytics activities.
  • Legal obligations: When records must be collected, processed, retained, or disclosed to comply with applicable law.

For United States privacy purposes, we may process personal information for legitimate business purposes, including providing products and services, operating and maintaining our website, preventing fraud, supporting customers, and measuring advertising performance.

Cookies and Similar Technologies

We use cookies and similar technologies to support the operation and performance of our website.

These technologies may be used to:

  • Keep shopping cart and checkout functions working.
  • Remember customer preferences.
  • Maintain login and website security.
  • Understand how visitors use the website.
  • Improve product discovery and site performance.
  • Measure advertising and marketing effectiveness.

Some cookies are necessary for the website to function properly.

Optional analytics and advertising cookies may be managed through your browser settings, cookie consent tools when available, or platform-level privacy controls.

Disabling certain cookies may affect the functionality or performance of the website.

Google Ads and Advertising

When we use Google Ads or similar advertising services, limited browsing, device, and conversion information may be processed to:

  • Measure advertising campaign performance.
  • Understand whether an advertisement resulted in a purchase or other action.
  • Reduce unnecessary or repetitive advertising.
  • Improve the relevance of advertisements.

We do not knowingly use sensitive personal information for targeted advertising.

Google and other advertising or analytics providers may process information according to their own privacy policies, terms, and user-control settings.

CCPA and U.S. State Privacy Rights

Residents of California and certain other U.S. states may have privacy rights under applicable state laws.

Depending on your location and the law that applies, these rights may include the right to:

  • Know what personal information we collect and use.
  • Request access to personal information.
  • Request correction of inaccurate information.
  • Request deletion of eligible personal information.
  • Obtain a copy of personal information in a portable format.
  • Opt out of certain targeted advertising, sharing, or sales of personal information.
  • Appeal certain decisions concerning a privacy request.

We do not knowingly sell personal information in exchange for money.

However, certain analytics or advertising activities may be classified as a sale or sharing of personal information under some U.S. state privacy laws. Eligible users may contact us to exercise applicable opt-out rights.

Your Choices and Privacy Rights

Subject to applicable law, you may be entitled to:

  • Request access to your personal information.
  • Request correction of inaccurate or incomplete information.
  • Request deletion of eligible personal information.
  • Request a portable copy of your information.
  • Request restriction of certain processing activities.
  • Opt out of eligible advertising, sharing, or marketing activities.
  • Withdraw consent where processing is based on consent.

You may unsubscribe from marketing emails at any time by selecting the unsubscribe link in the email or by contacting us directly.

You may also manage cookies through your browser settings and any available website privacy tools.

If you believe that your privacy request was not handled correctly, you may contact us to request additional review or exercise any applicable appeal rights.

Sharing Personal Information

We may share personal information with trusted service providers and other parties when reasonably necessary to operate our store and provide services.

These parties may include:

  • Shopify.
  • Payment processors.
  • Banks and payment service providers.
  • Shipping carriers and fulfillment providers.
  • Fraud detection and security providers.
  • Website hosting and technical service providers.
  • Analytics and advertising partners.
  • Email and communication service providers.
  • Customer service providers.
  • Accountants, legal advisers, and other professional advisers.
  • Government agencies, courts, regulators, or authorities when required by law.

These parties receive only the information reasonably necessary to perform their services, support store operations, maintain security, provide customer service, or comply with legal obligations.

Data Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy.

Retention periods may depend on:

  • Order fulfillment and customer service requirements.
  • Accounting and tax obligations.
  • Fraud prevention and security needs.
  • Payment and transaction record requirements.
  • Legal compliance.
  • Dispute resolution.
  • Enforcement of agreements and policies.

When information is no longer reasonably required, it may be deleted, anonymized, or securely retained where required by law.

Data Security

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information against unauthorized access, loss, misuse, alteration, or disclosure.

However, no website, electronic transmission, storage system, or security measure can be guaranteed to be completely secure. Customers should also take reasonable steps to protect their account information, passwords, and devices.

Children’s Privacy

Our website is intended for a general audience and is not directed toward children under the age of 13.

We do not knowingly collect personal information from children under 13. If we learn that such information has been collected, we may take reasonable steps to delete it.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our store operations, services, legal obligations, or privacy practices.

When changes are made, the updated version will be posted on this page, and the “Last updated” date may be revised.

Contact Information

For questions about this Privacy Policy, your personal information, or a specific order, please contact ZULU using the details below.

When contacting us about an order, please include your order number so that we can locate the relevant records.

Website: zuluathletic.shop
Email: support@zuluathletic.shop
Mailing address: 177 Hudson St, New York, NY 10013, United States
Phone: +1 212-334-3326